NOVI is here to Make A Scene

6 Aug


Back in 2011 when Los Angeles-based pop singer Novi released her debut EP Now I’m Here she raised eyebrows with her brazen, imprecation-filled single “Blackbirds.” Underneath the ribald lyric, though, was an artist ready to break out. NOVI, the moniker of Carolyne Neuman, is no stranger to success – her first release, “All the Way” was featured on One Tree Hill – but with the forthcoming release of her second EP Now I’m There I think it is about time that the country started learning more about NOVI.

Remember when Florence and the Machine first released “Kiss with a Fist” in 2008. The debut single went on to foreshadow the success of the band. I mention this track because I believe its brash nature best reflects NOVI. NOVI reminds me of a young Florence Welch – unconventional, fearless, and skilled. Those are three qualities that are particularly necessary if you want to succeed in the industry.

Now, NOVI’s music is different from Florence’s music. While Florence – besides from “Kiss With a Fist” – focuses on creating an ethereal atmosphere with her songs, NOVI mixes an in-your-face attitude with a touch of Lana Del Rey’s sun-soaked voice. The music itself covers the spectrum of effervescent and blunt to emotion-saturated and harmonious. One thing remains constant in all of NOVI’s music – it is good. Yes, this seems rather simplistic – especially in a review – but the music is diverse, stimulating, and, well, good. Let’s put it this way – once you listen to a track you want to continue exploring the esoteric world of NOVI. Let’s listen to two tracks from the new EP.

“Whisky and FireFlies” begins with an infectious whistle opening – much like “Good Life” by OneRepublic – and that bleeds into NOVI’s verse – which almost acts as a singing rap. The percussion carries the song into a Florence-like chorus. NOVI’s voice is deceptively good. The vocal play in the song is skillful.

“Make A Scene,” though, is where I see true star quality. While “Whisky and FireFlies” is a nice song, “Make a Scene” is a powerhouse – a true force that has mainstream and Indie attraction. The beat is ridiculous. The listener is fully drawn into the song from the start and NOVI helps suck the listener further into the piece with her eclectic vocal. The hook is potent. Featuring a Mika-like instrumental rise, the chorus is the song’s core. This is a 2:45 bundle of goodness, and, if it is any indication of NOVI’s future, much like Florence, it looks very bright.


Keep in tune with NOVI – Website, Facebook, Twitter

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