Tag Archives: music video

Interlude is Bringing the Music Video Back

20 Nov

Like a Rolling Stone

Watch the Video 

A particularly creative video for Bob Dylan’s 1965 hit “Like a Rolling Stone” is still making its rounds today throughout several media outlets. The video, an interactive, 16-channel sampling of lip-synched versions of the song, is not only addictive and awesome, but also it symbolizes the transformation of the music video. Before we get more into the interactive video company that created the video, let’s talk about why this video is so cool.

I assume by now you have clicked the above link and have watched the video. Did you enjoy toggling through the channels? How freaking amazing, right? I can only use colloquialisms to describe my absolute endearment to this video. It’s just so cool. There are 16 television channels to flip through, and several television personalities get in on the act. The channels range from a cooking show to a children’s cartoon. And, according to the video creators, more television shows/personalities want to get in on the video. Soon enough, the interactive, malleable video might expand to a full assortment of television channels. This would create an even more diverse experience for the viewer, who, as video director Vania Heymann describes, are provided with a unique experience of “television … look [ing] back right at us.”

price-is-right-2

Even Drew Carey gets in on the act.

The video also demonstrates something fundamental about “Like a Rolling Stone” by Bob Dylan. The song, which is nearly 50 years old, is ranked by Rolling Stone as the greatest song of all time (no surprise … self-promotion – just kidding!) It has transcended time. The song is anthemic; it’s a true proclamation. It still maintains the same potency that it had in the 1960s. It is a song about loneliness and the loss of innocence. The themes are germane no matter the decade. 

Dylan’s piece works perfectly with the Interlude interactive video. This is not the first time at the rodeo for Interlude. On the website of the company, there are several examples of completed projects. Let’s focus on the music videos. Interlude created an interactive, “choose your own adventure” music video for Andy Grammer’s “Keep Your Head Up,” which you can view here.

How do these interactive music videos impact the art of music videos? Well, since the advent of music videos and the consequent propagation on MTV (prior to the channel turning into a source of trashy television), music videos have become more creative and complex. When MTV turned away from music videos, YouTube picked up the slack and provided a format for the videos. The “music video” remained stagnant, though. Interlude’s interactive music videos provides a new generation of creative videos. Instead of providing a 3-4-minute story played to the song, viewers can now actively take part in the viewing/listening experience. This even goes so far as giving listeners an option to choose a cappella or band in the “Keep Your Head Up” video. Is this the new trend in music videos? I hope so.

Camera2 Just About Made It

31 Jan

Cool video Thursday! Camera2, a Brooklyn-based electronic-Indie collaboration, released their first album in 2012 and embarked on a project to film a video for each song – a rather daunting task. The videos all center around a precocious nine-year-old boy, who, in “Just About Made It” (above), puts on his kleptomaniac hat and leads a foot-chase all culminating in…what, you thought I’d tell you before you watched the video?

Let’s give some credit to the song, as well. It’s a percussion-driven, electro-driven piece with a hybrid 80s sound. Camera2 combines these elements with multifarious instrumentation that drench the track with pleasant sound. And make sure to stick around to the end not only because of the video’s conclusion but also the creative transformation of the song.

Camera2 is Producer-songwriter-vocalist – Andy Chase (Tahiti 80/Juliana Hatfield/Smashing Pumpkins), Guitarist – Michael Jurin (Stellastarr), Bassist – Aric Gillis (Teenage Kick) and Drummer – Mike Williams (Teddybears).

“Just About Made It” is the first single from Camera2’s debut EP, and the creative video was directed by Josh Stoddard.

Check out more from Camera2 at their website, and connect with them at Facebook and Twitter

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